eCommerce
is Electronic Business
Simply put, ecommerce is the use of the Internet in
any online commercial venture to develop and/or maintain
business.
eCommerce has evolved from online billboards to a fully
functional, personalized shopping experience over the
past decade. While it has often been “trial by
error”, the path from 1994 through the 2004 holiday
shopping season is full of crucial milestones of Internet
pioneers and technology innovators.
A quick glimpse at the data promises much more evolution
in the years to come. Forrester Research predicted American
firms alone would sell $316 billion in goods and services
via the Web by 2010. That figure would more than double
2004's online spending to account for some 12% of all
retail sales, up from about 7% today.
eCommerce Solutions
Storefront
eCommerce means anything having to do with conducting
business on the web. If you choose to sell products
or services on the Internet, this is one form of e-commerce.
You can include the ability for customers to pay you
at your web site utilizing credit cards, Pay Pal or
other methods of payment. This is the most common form
of ecommerce.
Webletters
In the age of electronic information flow there are
many tools for communication that can be effectively
utilized by every category of business from non-profit
to for-profit.
One tool of particular user value is the electronic
newsletter or webletter because it is both inexpensive
to produce and deliver while providing information on
a very timely basis to recipients.
While there are many technical considerations, including
distribution methods and formats for delivery, it is
possible to create and assemble all the component parts
required to initiate and distribute a webletter to a
variety of different audiences.
Surveys
You might decide to conduct online surveys to determine
how people view your customer service or products/services
potential customers would like you to offer. Of course,
you could have survey topics about almost anything you
choose to question.
Performance Tracking
It is also possible to track “hits” to your
web site which will permit you to know what they are
looking at on your site, how long they visited, etc.
This allows us to work with you to analyze and improve
performance of your web site. This too is eCommerce.
Web Studio One helps you with all of these types of
ecommerce. We also are capable of assisting you with
customer, product or other database development. If
you use a database within the structure of your online
strategy, this too is a form of eCommerce.
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